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Instagram’s Threads surpasses 100 million users
(www.theverge.com)
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this post was submitted on 10 Jul 2023
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Technology
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I think it's more that you need to download the app to see what's going on there and there's almost no friction to sign in if you're already on Instagram. It's a deliberate FOMO play that's actually kind of brilliant and seems to be working out well.