Why are you blamimg the developer team? It seems like management would be more to blame, given most of the time, they are the ones that overpromise on stuff like this, then work the developers to the bone until they inevitably fail to deliver on the absurd expectations set by their higher-ups. I'm not entirely familiar with the details for this case, but I know Take-Two are the exact kind of company that pulls this idiotic stunt with every dev team they have under their belt, as has been shown time and time again with so many games they publish.

Edit: Having done a bit of due dilligence, it seems that Intercept Games was created as a part of Private Division after they were bought out by Take-Two, which in my opinion just reinforces the perspective that the dev team had little to no say in how the game was marketed or released.