I had the same experience when switching from the reddit app to Boost. When Boost stopped working for reddit, I couldn't stand it so it was bye bye reddit my entire pc connection is ad free. There's a filter in my router, strong filter in my vpn and I have blockers. I do not watch streaming services, I download everything through usenet with an automated system on my NAS. I have no TV. I order groceries online, I never enter a store. My phone has filters too. I live completely ad free. But then Microsoft comes, and says "fuck you, here's an ad!" on MY machine. Without consent. I was boiling.