So, in this case a moon timezone, and more generally a "space timekeeping framework" makes sense because time actually moves at a different speed on the moon, so epoch times wouldn't actually stay in sync.
If the goal of "time" is to make it easier to reason about simultaneous things, then space makes that way more complicated.
It's just tricky to condense that into a headline that conveys the point.

https://arxiv.org/abs/2402.11150