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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
I'm not visiting any of those sites regularly. I'm not subscribing to any outlet without sampling their content, either. So that was always going to fail.
In the before times you were able to purchase one edition of a paper and be done with it. Now it's subscription only, so they won't see a dime from me.