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Pre-IPO Reddit lets ads be dressed up as promoted user posts
(www.theregister.com)
This is a most excellent place for technology news and articles.
Yup, they’re forcing people towards the app because it allows them to collect telemetry data. Your browser walls them off so they can’t data mine your device, but the app gives them full control. It’s why so many services and companies have switched to apps instead of mobile sites; An app allows them to collect and sell your data.