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this post was submitted on 22 Feb 2024
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Fox news was launched when the fairness doctrine was already dead for many years and Rush Limbaugh was huge. Without the repeal of the fairness doctrine, right wing talk radio shows wouldn't have been so ubiquitous. Without similar alternate fact content from many sources, fox news alternate facts would have to be closer to reality out of necessity or they would have no credibility with their target audience.
It's one of those things where one thing lead to another. Without the repeal of the fairness doctrine, fox news as we know it today, would simply not exist. Here's a good article on it: https://www.poynter.org/reporting-editing/2021/how-rush-limbaughs-rise-after-the-gutting-of-the-fairness-doctrine-led-to-todays-highly-partisan-media/
I don't get your comment about how the impact on am radio was "small". Consensus seems to be that the repeal in 1987 was the start of the shift to the alternate facts radio shows on am radio: https://en.m.wikipedia.org/wiki/Conservative_talk_radio
Most consolidation came later and it's definitely a contributing factor, but this shift was already well under way before most of the consolidation happened.
Fox News was conceived in the 1970s. Yes, it started after the fairness doctrine was ended. The fairness doctrine never applied to it in any way however. Even then in the late '90s early 2000s, much of the content was designed with the concept of the fairness doctrine in mind. Any overtly political show, such as Hanity and Colmes. Already had a fake diverse/alternate voice built in. The fairness doctrine was always toothless and easily bypassable
Rush Limbaugh as problematic as he was. Was largely pushed by large conservative owned radio networks. There is some correlation between the end of the fairness doctrine and Limbaugh's national syndication. But no clear causation. No part of the fairness doctrine would have impacted syndication. And his show exist fine before and after.
Plenty of people nostalgically lament the loss of the fairness doctrine. But none can actually explain how it would help. Don't get me wrong. I'm a big fan of the concept. But the problem is, who is the arbiter of what is "fair". Or when it is fair. It makes a difference.
Fox news was launched in 1996. In did not adhere to the fairness doctrine in any way. Yes it did follow classic panel show formatting with multiple guests with differing opinions, but that's just the classic format for those shows, that's not the fairness doctrine. You can even find shows like that in Russia. Fairness doctrine would be for example that every time that a fox news slandered someone, that person would be able to demand airing a rebuttal on fox news.
Rush Limbaugh was first nationally syndicated in 1988. The fairness doctrine was done away with in 1987. It's really no coincidence and it's plenty documented and discussed. Check the 2 links I send you earlier for starters.