Ai summary because it seems like folks aren't reading the article:

The study finds that threatening anti-piracy messages aimed at deterring digital piracy have the opposite effect on men, finding they increase piracy behaviors by 18% in men. However, such messages can reduce intended piracy in women by over 50%. The research also showed educational messages had no impact on intended piracy for both men and women. Notably, those with more favorable views of piracy saw even higher increases in intended piracy when exposed to threatening messages. The findings suggest anti-piracy groups should tailor their messages for different genders and consider alternative educational approaches to avoid unintended consequences like increasing piracy.

Seems like threatening messages specifically drive piracy up in men, but not for women. If you have a favorable view on piracy then the aggressive ads make it more likely that you'll follow through.

It's pretty much saying that the industry may want to reconsider the way they frame their warnings because it may actually be influencing people to take action.