I feel your sentiment. But it's more about our impression that everything on the internet should be free.

There are people that hate subscriptions, paywalls, adds or that their personal data being sold. And yet they want to use all the services such as Netflix, YouTube, Facebook, etc. People want to have their cake and eat it too.

I am not saying that the number of adds and prices are not getting out of control but it makes sense to me that if I am not paying directly for certain services, I am paying for them with my personal data or an advertiser is paying for me instead.