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Of course they do, no matter how good the physical camera and lenses get (and they have improved a lot in the last 10 years) you still cant fight physics, the size of the parts in a phone camera mean you are always working near, or well past the diffraction limit so there is a physical limit on the detail they can render, no matter how many megapixel you throw at it..
The average phone buyer doesn't give a shit how much AI enhancement is going on in their photos, if on average their photos look better, they will buy it regardless of whether it's "real" or not. honestly this isn't really much different to any photo you take on a modern phone, they already use AI enhancement for texture recovery, sharpening, face and subject detection, "cosmetic smoothing", etc.. etc.. etc..
They do say they are using AI enhancement so they aren't really lying.. at least not in the legal sense. People that actually want to take photos of the moon will still use real cameras.
Edit: oops lemmys doing the old posts on front page thing again lol.