What they don't advertise is how many of those "new" subscribers are actually from their "emerging" markets such as India, where a subscription price is peanuts. Also, im fairly certain these numbers are intentionally skewed to paint a better picture as they lump in all the "free" accounts people get with their other subscriptions.

I get Paramount+ free with Walmart+. I get Hulu/Netflix/AppleTV with Tmobile Mobile. I get Max with ATT Fiber.

I'm sure that these streaming companies have more new subscribers when they literally give it away and simultaneously strangling their existing consumers. It's more of a question of how long is it sustainable for them to raise prices every time they're not going to have a record quarter.