I think many people may view those sort of costs differently than the monthly subscription costs of Netflix, etc. Hardware is generally seen as a "one time" cost, and the added electricity costs are difficult to tease out from all the other variable electricity costs.
My personal argument is that I pay a monthly subscription ($15/mo) for a seed box, which is roughly the same cost as subscribing to a single streaming service.
Back before the password sharing crackdown, I had access to my parents' Netflix account, and every once in a while, I'd try it out, but I'd always quickly get annoyed and would finish watching whatever I was watching via my Plex server.