It's not really new in the sense that it's the same ole "dress old symbols in new clothing to circumvent the ban on use of those symbols". I think the HKN KRZ thing came after Londsdale, the clothing producer, came down quite heavily on Nazis abusing their brand (If you take a Lonsdale shirt and wear a jacket over it says "nsda", only a "p" apart from what the Nazis want to wear). It's more craftiness, not really creative in the pure meaning of the word. Gollum is crafty, too.