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What was the last time you clicked on an ad?
(self.asklemmy)
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this post was submitted on 22 Jan 2024
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Asklemmy
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Google's and Meta's main business are ads?? I do doubt this! Their main business is hoarding data about you and everybody and selling that data to anyone willing to buy it.
Alphabet (Google's parent company) made $224 billion on Google ads in 2022, and $58 billion on everything else put together (according to page 31 of their annual report). They do lots of stuff, but Google ads have always been over 80% of their revenue with everything else just noise around the edges.
80% of Google's revenue is from ads. They horde data to build personalized profiles for ad targeting.
I'm sure they sell some data wholesale, but very few organizations actually want that.
Neither Google nor Meta sell data. The data is what makes the company valuable, so it doesn't make sense for them to sell it (otherwise, competitors could just buy their data). They keep all the data for themselves, to improve their ad targeting algorithms.