I think the point they're trying to make is that you shouldn't support a company or product like this, period

As Gaben has said before:

"We think there is a fundamental misconception about piracy. Piracy is almost always a service problem and not a pricing problem,"

If the car is easy enough to hack, why wouldn't people buy the 'base model' and get all of the bells and wistles for next to nothing? You would download a car, amirite?