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Researchers confirm what we already knew: Google results really are getting worse
(www.theregister.com)
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this post was submitted on 17 Jan 2024
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I think it's simply a question of what are Google's interests. Users doesn't pay anything to Google for the service, so that's not where Google's interests are. Advertisers pay Google, so that's where Google's interests are. Google has no interests to make the search better for users, they want to make it better for advertisers.