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We're living in the #enshittocene, in which the forces of enshittification are turning everything from our cars to our streaming services to our dishwashers into thoroughly enshittifified piles of shit. Call it the Great Enshittening:
https://pluralistic.net/2023/11/09/lead-me-not-into-temptation/#chamberlain
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If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/01/13/solidarity-forever/#tech-unions
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How did we arrive at this juncture? Is it the end of the #ZeroRateInterestPolicy? Was it that the companies that formerly made useful things that we valued underwent a change in leadership that drove them to make things worse? Is Mercury in retrograde?
None of the above. There have been many junctures in which investors demanded higher returns from firms but were not able to force them to dramatically worsen their products.
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Moreover, the leaders now presiding over the rapid unscheduled disassembly of once-useful products are the same people who oversaw their golden age. As to Mercury? Well, I'm a Cancer, and as everyone knows, Cancers don't believe in astrology.
The Great Enshittening isn't precipitated by a change in how greedy and callous corporate leaders are. Rather, the change is in what those greedy, callous corporate leaders can get away with.
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Capitalists hate capitalism. For a corporate executive, the fact that you have to make good things, please your customers, pay your workers, and beat the competition are all bugs, not features. The best business is one in which people simply pay you money without your having to do anything or worry that someday they'll stop. #UBI for the investor class, in other words.
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Douglas @Rushkoff@social.coop calls this "going meta." Don't sell things, provide a platform where people sell things. Don't provide a platform, invest in the platform. Don't invest in the platform, buy options on the platform. Don't buy options, buy derivatives of options.
A more precise analysis comes from economist #YanisVaroufakis, who calls this #technofeudalism. Varoufakis draws our attention to the distinction between #profits and #rents.
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