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Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
(www.theinformation.com)
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this post was submitted on 26 Dec 2023
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2024 is literally a year of leaving Reddit for Lemmy.
Because 2023 wasn't?
To elaborate: what Reddit did this year wasn't enough for a (major) mass migration. I very much doubt even more ads will deter those that have stuck around so far. Perhaps there'll be a trickle, but I don't see anything happening like what was the case for Digg back in the day.
This will trigger an enshittification cycle.