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YouTube tests disabling videos for people using ad blockers
(www.theverge.com)
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this post was submitted on 30 Jun 2023
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I am constantly on YouTube. I have a stable of creators I follow and watching them has replaced the time I would have spent on other streaming services. It’s how I chill.
So I signed up for YouTube Premium and watch it on my TV with no ads. I have no complaints. I get full HD videos, streamers get paid, YouTube gets paid, and everyone is happy.
If one of your reasons for using YouTube premium is "streamers get paid", you should probably look into things a bit further.
The vast majority of YouTube premium revenue goes towards music publishers who, statistically, don't have any relation to the content you watch, and contribute nothing towards it.
The content you watch likely still has embedded advertising because YouTube has some of the worst, if not the worst, rates paid to people who actually create the videos on their platform (this means there's no such thing as "ad free YouTube" without using an ad blocker, even if you pay for premium)
I also use YouTube music instead of Spotify or Apple so I am fine with music rights holders getting paid. I haven’t seen any ads on my premium and I have had it for years and use it on my laptop, tvs, and tablets. The only ads I see are the sponsored segments in videos that not even an ad blocker can block because it’s part of the video done by the creator themselves.
check out a Firefox extension called SponsorBlock. It's updated by users but is pretty current and can be set to skip past self promotion and in video advertising.
Sponsor block is pretty good for those. But yeah I'm also a YouTube premium member for similar reasons, also had a Google music sub back in the day that converted over.
Just hate that some browsers in app can't find my login on android and play the ad rather then running the YouTube app.
I mean, is this surprising? Long-form video is actually decently expensive to serve and other platforms have a subscription model.
I mean, that's great and I'm glad you're happy with that but:
This is a privacy forum and that is the opposite of privacy. Every video, like, click, and comment you submit is still used to profile you. There's no opting out.
I love watching YT videos but the actual interface is fucking horrific: I can't filter out the garbage I don't want to watch like Shorts, podcasts, and live videos. This would be very simple for YouTube to ad.
They hijack my search results if the video I'm looking for is not in the top 5 to show me more "suggested" videos.
My home feed, instead of showing content relevant to my interests that I've expressed using likes and subscriptions, is full of garbage clickbait and videos I already watched 1 time 8 years ago, and the same fucking videos that are already in my subscription feed. It's ridiculous how bad they are at this.
If I'm paying for a service I expect to not see ads and YT premium does nothing about in-video ads.
The actual creators are paid a tiny fraction of what YT is, despite providing the vast majority of the value. And YT treats them like garbage anyway.
When there is a competing subscription service that solves these problems and works well, I'll be happy to sign up for that. Until then I'll keep using LibreTube and YT can eat a Weiner.
It is way harder to provide an effective platform for content than it is to deliver actual content, especially as effort/content has close to zero effect on vitality/attention/profitability, while the aspects we want in a platform (especially in regards to privacy) are entirely unprofitable. As someone who uses adblock and generally dislikes the corporate aspect of YouTube I at least has to acknowledge that YouTube has to make money somehow, and that in-video sponsors seems like a win-win for everyone involved, especially when you can skip them pretty much effortlessly.
Normally I wouldn't even comment this shit, but as we are (hopefully) part of a shift to actual community driven platforms (fediverse in general), I think we have to aggressively discuss how to monetize these platforms enough so that they don't actively drain the wallets of the people maintaining them, and this is a very relevant aspect of that discussion.
Hopefully not too ranty, extremely inebriated.
It is way harder to provide an effective platform for content than it is to deliver actual content, especially as effort/content has close to zero effect on vitality/attention/profitability, while the aspects we want in a platform (especially in regards to privacy) are entirely unprofitable. As someone who uses adblock and generally dislikes the corporate aspect of YouTube I at least has to acknowledge that YouTube has to make money somehow, and that in-video sponsors seems like a win-win for everyone involved, especially when you can skip them pretty much effortlessly.
Normally I wouldn't even comment this shit, but as we are (hopefully) part of a shift to actual community driven platforms (fediverse in general), I think we have to aggressively discuss how to monetize these platforms enough that they don't actively drain the wallets of the people maintaining them, and this is a very relevant aspect of that discussion.
Hopefully not too ranty, extremely inebriated.
I think this is the most important thing in this whole thread
It is way harder to provide an effective platform for content than it is to deliver actual content, especially as effort/content has close to zero effect on vitality/attention/profitability, while the aspects we want in a platform (especially in regards to privacy) are entirely unprofitable. As someone who uses adblock and generally dislikes the corporate aspect of YouTube I at least has to acknowledge that YouTube has to make money somehow, and that in-video sponsors seems like a win-win for everyone involved, especially when you can skip them pretty much effortlessly.
Normally I wouldn't even comment this shit, but as we are (hopefully) part of a shift to actual community driven platforms (fediverse in general), I think we have to aggressively discuss how to monetize these platforms enough that they don't actively drain the wallets of the people maintaining them, and this is a very relevant aspect of that discussion.
Hopefully not too ranty, extremely inebriated.
It is way harder to provide an effective platform for content than it is to deliver actual content, especially as effort/content has close to zero effect on vitality/attention/profitability, while the aspects we want in a platform (especially in regards to privacy) are entirely unprofitable. As someone who uses adblock and generally dislikes the corporate aspect of YouTube I at least has to acknowledge that YouTube has to make money somehow, and that in-video sponsors seems like a win-win for everyone involved, especially when you can skip them pretty much effortlessly.
Normally I wouldn't even comment this shit, but as we are (hopefully) part of a shift to actual community driven platforms (fediverse in general), I think we have to aggressively discuss how to monetize these platforms enough that they don't actively drain the wallets of the people maintaining them, and this is a very relevant aspect of that discussion.
Hopefully not too ranty, extremely inebriated.
I've blocked their ads for years. I support content creators by buying merchandise and with Patreon.
After hearing about this, I've decided to give YouTube Premium a try. It seems like an easier and more consistent way for me to support creators. I watch YT almost daily, and get a lot of value from it. I hate ads and refuse to watch them, but Premium users don't see them.
I wouldn't blame anyone for walking away from YouTube over this. But for me at least, this was kind of a no-brainer.
I know Google tracks users and targets us with ads. I'm deep in their ecosystem anyway, and rely on their services for work, hobbies, and managing my data. I am stuck with them, unfortunately.
I do block what I can (Meta, Microsoft, Amazon) with Pi Hole and browser extensions. But there's no total escape from an internet footprint, short of dropping off the grid. I'm dependent on Alphabet to live my lifestyle, for better or worse.
The biggest pain with premium is how prevalent in video ads are. Not fun to pay and still see ads anyway.
I wouldn't mind if they were right at the start or at the end. But they're always either 30 - 60 seconds in or in the middle of the video and so many of them are over a minute.
Sponsorblock can help with that .. if you're watching through something that can use it.
https://sponsor.ajay.app/
If we're lucky, in time (and with enough YouTube premium subscribers) the need for YouTubers to have 3rd party sponsorships will decrease.
If we're lucky, in time (and with enough YouTube premium subscribers) the need for YouTubers to have 3rd party sponsorships will decrease.
Why would creators ever say no to more money?
Because ad spots don't fit in well to videos. And they are a pain to negotiate and often (depending on the partner) limit what can be in the videos.
Yeah, but come on man, at the end of the day video makers won't care and why should they. They aren't exactly making art over there.
I get that people have to get payed somehow. But without public funding, it is always going to devolve into some kind of shitshow.
... that's why YouTube premium is a thing. Over 50% of the monthly subscription is distributed among the creators you view in a month.
Okay, but I dont want to pay any of them.
I realize that this is a catch22, but this is where we are at. I really only want to view footage from creators that are willing to give it to me for free without ads. Youtube provided a technical infrastructure for that for about two decades, and it looks like they can't anymore. Fine, but it has clearly been proven that we as a society can make this happen, and I will patiently wait for it to be a thing again. Or I will find something else. But I am not paying a monthly subscription.
Honestly, if I could pay 800 dollars for lifetime access to YouTube, I probably would. Weird right? Thats like 8 years of YouTube premium all at once. YouTube might even shut down in 8 years. But whatever, its not my job to figure these things out and honestly I'm unbothered by it. At the end of the day, I am confident that intwrnet based media will emerge stronger from this.
At the end of the day it is about honesty - are you a small creator reading an ad because that is how you support your business, or are you a large faceless corporation giving me free shit so that I will unknowingly be bound by a EULA that is designed to be impossible to understand, all for the purpose of trying to extract money from me later? Ill take the former, every time.
Nothing has changed though. YouTube has been funding their infrastructure via ads for that last decade. Those of us who didn't watch with ad block always had to watch more ads to help offset those who blocked ads.
As ad blockers have become more widespread, it had meant that YouTube has been needing to show more ads to everyone else, it was only a matter of time before they needed to do something about those blocking ads.
You always were breaking their EULA by blocking ads, and they aren't changing any rules, you can still watch these same videos for free. And if you leave it really doesn't matter to them because you were only costing them money.
It's not like this is a negotiation. I'm a healthy adult that chooses what to do with my computing hardware. I am perfectly fine not going to youtube if I don't like it anymore. Eventually, if everyone feels the same way, youtube will become irrelevant to advertisers because there is no one to serve ads to. We are watching this happen with Cable TV.
Like I said above, I listen to a lot of ad reads, so I am not un-impressionable to advertisers. But even if I can't block the ads, if I switch to a new tab and mute the video during the read, that isn't much better for advertisers. They want those impressions. The backstop is that ultimately, you have to provide some value for people to want to be there and agree to listen to ads. Youtube is chipping away at that core value right now, and it will hurt them in the long run, but that is their business.
Also, on the subject of EULAs, there will have to be a reckoning about them. It has been consistently proven that we are agreeing to more TOS terms than we can possibly read, so the idea that they are morally enforceable is very suspect. At the end of the day, you can't just steal value from people, there is no free lunch for these companies that are trying to chisel out profits. Eventually, they will become replaced with a more sustainable system, I have a lot of faith in this.
If we're lucky, in time (and with enough YouTube premium subscribers) the need for YouTubers to have 3rd party sponsorships will decrease.
I know this is really bad. And I know they need to make money somehow. But on precedent I just refuse to pay for YouTube premium, having been there since the beginning. Before adverts started showing, and everyone predicted they'd plague us with ads until charging you to get rid of them.
Also a part of me refuses to believe Google can't afford to run YouTube without adverts.
I'm in the same situation, and I agree. I even got the premium lite plan for 7€ which I find really reasonable with the quality of the content and the amount I watch. I'd rather pay YouTube and content creators than Netflix or Disney anyway.