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So you can Trademark Colours now??
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this post was submitted on 18 Dec 2023
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Trademarks aren't patents. If your art team worked to choose a specific color, and your brand relied heavily on it, it would be easy for someone else to trick customers into buying your version if it wasn't trademarked.
It only applies to that very specific color, and it only applies within your market sector, which seems fair to me. If I started making Kadberri chocolate in the same purple wrapper, they'd be right to be upset.
Haven't been to Aldi lately then? Kadberry purple is alive and well there