the social pressure for all to have it becomes unbearable.

So what? Humans are social animals. We live in societies. Having to adapt fit int is part of our nature. Obviously ignoring your peers preferred method of communication doesn't work and it's a good thing it doesn't because communication is the fabric of society. You could as well decide to make up your own language.

That said, individuality needs to be protected and peer pressure needs to kept in check. But you do that via parenting, teaching and maybe banning advertising aimed at minors. Not by fighting windmills.