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A Novel Approach to Youtube Ads
(9to5google.com)
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this post was submitted on 26 Nov 2023
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Everyone's hating on this approach but I think it's nice that we have other options. I'm sure Ublock is going to come out on top of this cat and mouse game YouTube is playing with them, but if YouTube manages to temporarily disable Ublock I'll look into this solution. Thanks!
Ads are the very core of Google at this point. They are more likely to give up their search engine and the name Google before they give up their ad business.
Unfortunately the videos with ads absolutely packed through them are largely due to the creators choosing the settings for extra monetization.
Youtube just made changes that prevent creators from choosing to only allow skippable ads. Now youtube chooses what type of ads to run at the start and end of a video.
The only choice creators have is to enable or disable mid-roll ads, and where to place them (but the default is to allow youtube to make those choices too)
I do not believe that is the case. Youtube ads are an insanely profitable business. I suspect throwing a couple dozen of FTEs on blocking ad blockers would be <1% of current revenue.
To be fair, at the current monopolistic state of YouTube, how many people are actually likely to avoid YouTube completely?
Honestly I've tinkerd with the idea of making a genuine ad free YouTube competition. But the industry standard is operating at a loss. No one wants to pay for a YouTube service and no one wants to watch ads. If anyone has any ideas on how a YouTube competitor could stay afloat I'm all ears.
How can a competitor handle Google dropping ads and/or pricing and run at a loss until the competitor is bought or destroyed outright? Google has too much money and existing infrastructure for someone other than say Amazon to compete with YouTube and god help us if that’s the alternative we get.
How can a new competitor acquire content creators to actually threaten the monopoly? Genuine question.
They can't. Unless YouTube fucks up big time, nothing will touch it, especially since they are the most "generous" with their payouts to creators. Only if someone steps up with a platform just as good as YouTube (UI, infrastructure) AND pays a bigger share, maybe it will happen. But video streaming is a thankless business so I personally doubt it will happen anytime soon.
I don't think they've gone all in yet.
Maybe at the moment, but I suspect part of the motivation for this is that they are trying to prevent another "adpocalypse" type boycott from their advertisers.
That's why I tried to present it without an anti-google seeming bias. I wanted people to just have the facts and not all the BS in the article. I think it's a good option for people who don't want to block ads so creators they watch benefit.