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Gamers enraged at Ubisoft for injecting ads into the middle of video games
(www.techspot.com)
This is a most excellent place for technology news and articles.
The death of the sun will arrive before gamers actually do a boycott that is successful, because boycotts (especially for popular franchises or products) don't work. If you rally up 10,000 people for a boycott, it's less than 1% of sales AAA studios get and 70% of the boycotters are still going to buy the game regardless.
No change is going to happen ever, so the best thing to do is to start ignoring the AAA gaming industry altogether on a personal level.
A boycott only works if there's meaningful alternatives. When one publisher effectively owns an entire genre of games. Expecting consumers to boycott is exactly what the big publishers want because it's inneffective, what the publishers don't want is for regulators to start paying attention