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Gamers enraged at Ubisoft for injecting ads into the middle of video games
(www.techspot.com)
This is a most excellent place for technology news and articles.
I remember seeing ads for real products in Need for Speed: Carbon (2006) and Cities XL (2009). I never really had a problem with diegetic ads that made sense (like on billboards). Interrupting gameplay to serve ads is going over the line.