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Gamers enraged at Ubisoft for injecting ads into the middle of video games
(www.techspot.com)
This is a most excellent place for technology news and articles.
it even adds to the authenticity in those games, perfect example of it done right. the problem is advertisers thinking their template applies to every medium without exception
But also the deciders in the dev studios, that take the money even if it doesn't fit or don't integrate it properly.