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Gamers enraged at Ubisoft for injecting ads into the middle of video games
(www.techspot.com)
This is a most excellent place for technology news and articles.
Hell, I'd be fine for in-game adverts in sensible and relatively unintrusive spots (like a Spiderman 2 ad on a times square billboard in Spiderman 1/Miles Morales). But that won't happen.