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YouTube warns it might make your viewing experience worse if you don't turn off your ad-blocker
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
You think Google pays "shitloads for ad revenue to creators"? Is that why it's so rare for major creators to rely on sponsorship deals to be their primary stable income?
There had been enough leaks over the last 10-15 years of some of their income from YT to suggest that they indeed get paid very well, way more than many working class people. They aren't relying on sponsorship, they just also love to take it. And hell, there's big content creators that get paid enough to have several people working for them in return.