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Gen Z Is Leaving Dating Apps Behind
(archive.ph)
This is a most excellent place for technology news and articles.
The way I view it (despite personally exclusively using apps for hooking up) is that the swipe is the first filter, the bare minimum. Yes, it's superficial, but people are at least in part superficial. If you're not physically attracted to the person, it's not likely to work out.
You swipe hot on all the people who meet the threshold of being attractive to you, then you go through your matches' profiles to find out who is likely to have a compatible personality, then you chat and go out to find out who actually had a compatible personality. The superficial swiping is only the first step.