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"So you think you can tell Arial from Helvetica?"
(ironicsans.com)
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this post was submitted on 10 Nov 2023
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Typography
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Type design, setting, fonts, etc.
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The secret with target and toyota is the lowercase t. Angled top in Arial, flat in helvetica. Also the o's and e's are rounder in helvetica. For 3M, the 3 in arial has the middle bit skewed towards the top a bit, where is basically centered in helvetica. I missed the Mattel one too. I think the middle point of the E isn't centered in either, but it's slightly higher on Arial. Not sure on that though.
The Target and Toyota logos don't have lowercase t's though?
It was the slightly curved cap in the R of the Target that threw me off. I would've gotten correct it had spent more time and noticed the difference in the G's.
I somehow didn't notice the difference in the 3's in 3M. Looking at it now, the difference is incredibly obvious.