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After luring customers with low prices, Amazon stuffs Fire TVs with ads
(arstechnica.com)
This is a most excellent place for technology news and articles.
Also, the implication that not being tech-savvy is a form of willful ignorance is unrealistically dismissive of the different talents and intelligence people possess. Being proficient in the many and various technology's is just one skill set among many, and people value privacy and simplicity without having to jump through hoops to achieve it. Technology should serve to enhance our lives, not add another layer of complexity. The burden should not fall solely on consumers to fend off invasive advertising; it is also the responsibility of companies to respect their users’ desire for a straightforward and unobtrusive experience. (Though I suspect we both agree this bit is more dream than reality...)
I am not holding my breath, at least until such time as companies actually change away from focusing purely on growth, money left on the table and towards sustainable business.
It doesn't take enormous effort to be at least aware of the shenanigans of the devices we interact with daily. Some people don't even bother with that.
If one knows how to setup wifi in their house... The next logical thing is how to configure their TVs, then on to a wifi extender, etc.