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YouTube's plan backfires, people are installing better ad blockers
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this post was submitted on 04 Nov 2023
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These tech companies have underestimated their utility. They are mostly providing mindless time wasters. If you try to charge money or create inconvenience, people will look for something else to do.
Their attention is your lifeblood, and you’re actively giving them reasons to look elsewhere. The VC grow-at-all-costs business model is fundamentally flawed. It doesn’t scale when profitability becomes a priority.
Youtube produces almost none of their own content, instead they rely on other humans to create that content.
Use your ad blocker if you want, but stop treating youtubers as google employees (they’re not, they often have a much more frustrating relationship than you do) and start supporting them through other means.
To you, those people are just helping you waste your time. if that’s your real argument here, stop wasting your fucking time and do something else more worth your precious time, or start supporting content producers directly through non-youtube methods. Or just stop fucking watching.
Those people aren’t on youtube because they’re buying into corporate google dick-wrangling, they want to produce videos and have them get watched, and youtube is a place that hosts their videos for free AND gives them ad revenue share for hosting youtube ads.
You aren’t some hero for adblocking youtube but still watching it. google won’t notice your small dip in their revenue, but the youtuber who made it will.
Wanna support the people who entertain you (or, i guess, “waste your time”, if that’s what you consider entertainment to be — if all you want is to waste your time, don’t ads do the same thing for you?). Pay them directly for their content. Want to take a fake stand that supports nobody but yourself and your own inconveniences, install an ad blocker and boast on the internet about how you’re totally fucking over google and the people who create youtube content by doing so. But don’t treat yourself like some hero for doing so.
If content creators provide 90% or even 60% of value to YouTube, why is Google a trillion dollar company while major content creators are fighting for scraps that fall from their table? Why are content creators who aren’t in the top tier compensated so little for what they bring to the table?
YouTube is nothing without content. Unionize. Stand together and get paid what you’re worth.
where do i find the 10-40% percent of youtube-produced content on youtube you’re talking about?
Google is a trillion dollar company because they do far more than youtube, and make the majority of their money from taking a percentage of ad revenue. This does include youtube, and youtube is only profitable to google because they can sell ads on top of it, because video hosting on the internet is fucking expensive.
i pay google nothing, just like you. i do, however, support my favorite youtubers outside of google revenue streams with my own money, either through direct support or merchandise.
Both installing an adblocker and not even going to youtube will cost google money. I don’t care which you do. But if you do watch specific youtubers regularly, support them directly, even if you do use an ad blocker.
You’re not a hero for adblocking google. You’re a hero if you support content creators outside of google, whether or not you watch them on youtube using an adblocker.
Unionize and get paid what you’re worth. Shilling for the billionaires has no future.
oh yes, unionize af. not much of an option in my career and i kept glossing over that point, but 100% unionize i agree.