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What troubles me is not the fact more and more people are requiring medication to sleep is the normalization of advertising sleep medication/supplements.
It's a serious disorder. Taken to extremes, it can kill. It's not something to be trivially dealt with.
I'm in Europe and I see melatonin gummy bears being advertised on cartoon channels. Straight to kids. Where are the toys commercials? Need to start hooking children to medication as early as possible?
It gets worse, further down that path of advertising meds direct to consumers. Your doctors will stop working with you and prescribing drugs they think you need in favor of waiting for you to tell them what popular drugs you want to try
That doesn't happen in my country, as real medications are completely prohibited to be advertised; only over the counter and nutritional supplements are allowed. We have a very harsh and punitive supervisor on that front. Fines are high and hurt.
This late laxing on allowing the melatonin gummies and similars airing to children is worrisome but it can be put down at any moment. Nonetheless, it should never had begun.