Google, apparently, when they bought YouTube. "let's host terabytes of data and stream it to users for nothing" and then do just that for over a decade before they realized "oh shit, that costs money I guess??"

Google fucked themselves. But it's not like they can't foot the bill either, based on their net profits. The fact that they are now telling people that the service they've used for nearly 20 years doesn't want to be free anymore is a valid reason for outrage.

It's like your partner of 20 years deciding that sex is now a per-month expense, when it wasn't up to that point. A bit "you fuckin wot m8" moment.