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Reddit abandons user privacy - Ars Technica
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this post was submitted on 29 Sep 2023
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I love how everybody is so busy about mining your behavior for ad tracking data and then like 2/3 of the ads I actually see are utterly irrelevant gut doctor / toenail fungus / 17 Most Embarrassing Topless Celebrity Moments crap.
(I think the reality is that they're mining that data to identify a small number of people susceptible to high-value scams - like getting addicted to an F2P mobile game and spending $1000s on it - and the rest of us just get generic infill)
Yea it feels like something has been rotten with the ads industry for a long while. I’ve read a few pieces here and there about how it could collapse and that it’s built almost entirely on dumb lies. But it’s still here.
I’m no economist, but my best guess is that it’s a little like war and the effort we put into it. Complete trashy waste almost all the time, except for when one person or country decides to put effort into it, because then you have to as well or run huge risks. We’d all be better off without ads, including brands/companies, but when one is doing it every company has to too.
Advertising only has as much value to the advertiser as it can get in modified consumer behavior.
If I only have $100/month in truly discretionary income, all the advertising in the world is only fighting for that $100. Realistically, though, we're not all susceptible to the same advertising influences, which is why ad personalization exists. But personalize it all you want and you're still, at most, getting a few percent of my monthly budget to shift towards what you want me to buy.
That means that advertising is only really worth it for whales. The type of people who might buy hundreds of dollars of goods or services through clicking on ads on Instagram, who have that combination of a huge amount of discretionary income and are fickle enough that they might impulse buy big ticket items.
It literally just dawned on me that some people intentionally click on ads. That's such an outlandish idea, it feels like fiction.
Clickthrough rates are one thing, but plenty of ads don't rely on the ad being in the actual chain of purchase. Ads for small stuff like movies, beverages, snacks, etc., or big stuff like cars, furniture, etc., try to get consumers to buy those things outside of the medium that the ad is being presented.
Plus native advertising when you're looking for a specific purchase can sometimes factor in. Someone might pay more for a particular hotel room to get more prominent placement in results, and I'm not going to intentionally ignore that sponsored placement when choosing between a bunch of hotels. Maybe the ad didn't actually make a difference (in theory my purchase decision would've considered that hotel anyway, and if it's the best for my needs then they would've gotten my business without the ad), but I've definitely purchased sponsored results when searching for a product that I already intend to buy.
And if it counts as an ad, paid referral links from recommendation websites I trust are an easy way to "support" an outlet that I use.
I'm not disagreeing with your point, but it's funny; if a result is "sponsored", my first thought is "what is wrong with it? Is it crap?".
I see you have learned about “impressions”.
I don’t believe I know what you’re referring to.
The simplest explanation is generally the right one. Online advertising is a scam. They manipulate the numbers to create the illusion of value. Scammers scamming scammers. Liars and thieves all the way down.
Sounds perfectly capitalist and job creating.
The reality is that the internet itself is at a tipping point. Advertising platforms know their service is basically worthless as most people use an adblocker, and most companies have idiotic marketing teams that don't know how to properly sell their product/service in the first place. Companies are seeing less and less ROI on their marketing budget. Without ads, the internet goes bye-bye, or it turns into a subscription model for every website.
Or - as many of us hope for - we manage to make the economics of the fediverse work (don't forget to support your instances, people) and the most valuable users move to blissful ad-free places like Lemmy and Mastodon.
Indeed, throw in open-source AI (thanks, weirdly, to Zuckerberg) and Wikipedia and you can start to see the contours of a post-advertising internet.
A problem I see is scalability. For example on Lemmy once an instances hits a high enough user count the costs far outweigh donations and moderation becomes a full time job. It’s ad-free for now but costs are going to keep increasing as the demand for storage and constant moderation increase with the userbase.
most people aren't tech-savvy enough to do that
Anecdotal but I don’t know anyone, including old people who don’t use Adblock. Sure I installed it for half of the ones I know, but the others found it all on its own. The ads are just insanely disruptive so one could see why it would happen naturally.
As a data programmer I can tell you for a fact that no amount of data can salvage shitty dev time.
Your data isn’t just being sold to advertisers. There are all kinds of companies that are willing to pay big bucks to get near real-time insights into consumer behaviour, prices, manufacturing and anything else that can be tracked somehow.
Edit: And there’s a near 0% chance that you’re not part of a dataset that’s being sold to someone, somewhere…
You see ads? Bruh…
^ me when I visit friends...
Why don't you use applications, plugins and/or DNS settings to never see any ad?
Where are you seeing ads? Do you not have uBlock Origin installed?
I have spent thousands of dollars trying to cure my toenail fungus in the last three months.
I guess I’m a toenail fungus whale?
Have you tried oral terbinafine?
It’s on my toenails, not my mouth.
Stop sticking your toes in your mouth. That oughta fix it
But it's not in my mouth.
In that case you need to start sticking your toes in your mouth. That oughta fix it
What’s with all you fucks and toes in mouths?
Y’all perverts.
Think you got the ads meant for me
Have you had yourself checked out for toenail fungus bro? Might be a thing.
They obviously have major whales as customers not caring as much for interest groups trying to get them in. These ad companies have a much clearer image of people as anyone might expect.
Maybe you are good in protecting your privacy