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[James Hoffmann] Join the Great American Coffee Taste Test!
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this post was submitted on 25 Sep 2023
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I like me some coffee but this guy comes off as a snob and gate-keeper in the videos I've watched.
I'm extremely anti-gatekeeping any hobby, and I've never gotten any bad vibes off him. He nearly always addresses the fact that many of the minutae that he focuses on are for the extreme nerds with extra money/time to spare. He even regularly talks about how many of the ideal processes he talks about, he doesn't do because it's a PITA.
He's very slow to recommend expensive/time consuming products, and he's quick to offer more reasonable alternatives.
That said, he's a coffee nerd with money to spare, so he definitely gets excited and involved with things that are a bit beyond your average bear.
Yea, that's the main thing for me. He is willing to go, yea, this is great, but also not practical. He's not the uncompromising nerd that says there's only one way to do things else you're not a true believer.
I find him sincere, eccentric, and just really, REALLY into coffee.
Everything I have watched has been welcoming, educational, and entertaining. Seems like a well adjusted nerd who wants to share and learn everything he can about a topic he is passionate about. Literally got into coffee because of his videos.
I've never seen anything from Hoffmann that suggests that he's a gatekeeper. He's extremely revered in the world of coffee (some attribute the advent of third wave coffee in UK to him), but the guy seems sincere and genuinely excited about coffee. I'm a student and don't have too much money to spare, but I've gotten great recommendations from him many times. I'm really confused what video of him gave you that idea.