Ooh, ok, the article I read about it was a couple of weeks back. It didn't mention a name. People seem to think they are trying to capitalise on the twitter collapse, but "Threads" sounds more like reddit. It might be something more like facebook groups/pages, where you can follow a brand or celebrity, they make posts, and people can reply under them?

I'm interested to see it, but I don't really use facebook so probably won't use it but will probably look at it.

The big worry is embrace, extend, extinguish, which Facebook and Google did to XMPP. Seems likely Facebook will try the same strategy with the fediverse.

Yeah, I get that. But I'm not sure refusing to federate with them really does much. Meta will make deals with some big instances that have celebrities on them, then people will flood there and lots of people will be on the Meta one. I don't really believe in the "it's not going to make a difference so why do it" idea in general, but I'm not really sure what the intention is to refuse to federate. At a later point when Meta starts trying to push others into a protocol change to suit them, then people can split then. Significant numbers of people will leave, and Mastodon/Fediverse will be a niche little platform hardly anyone users - but that's what it is now.