It really comes down to this. So many time's I've discovered a cool FOSS project years after it's existed simply because I hadn't thought to search for it. Imagine if Linux had the advertising budget of Microsoft or Google. The "Year of the Linux Desktop" would have arrived in '99.

This aspect is one thing that makes me optimistic about the fediverse. A communication platform without ads and where the spread of information is dependent on network effects and word of mouth, means that it's much harder for a company to force themselves in front of everyone at once using dollars.