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The tech companies scanning your face while you shop
(www.telegraph.co.uk)
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this post was submitted on 18 Sep 2023
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Privacy
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A place to discuss privacy and freedom in the digital world.
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
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I agree.
Also DA who don’t prosecute petty theft.
I have no idea who would downvote you or why.
Theft creates conditions that encourage the publicizing of personal data. It is an anti-pattern to privacy.
Pfft! Like they wouldn't find some other pretense if theft wasn't a thing.
They don't collect this data because of shoplifters, that's a convenient excuse. They collect this data because it is useful to them from a marketing perspective. To know who is looking at what products like they might be interested, mixed with demographic information. Companies go nuts for this kind of data.
That’s not how marketing works. People don’t sell you things you want, they try to sell you things you don’t want. That is what makes it so ahitty.
Skilled marketers try to identify the needs of the consumers that use their products so they can offer even more relevant products and find opportunities to upsell. Ideally, they try to create positive brand impressions with their marketing touchpoints, only reaching out with information that is timely and relevant. Bad marketers just play the numbers game by spamming inboxes and throwing everything against the wall until something sticks.
100% data driven marketing is not about reaching people who are or will be consuming, it is reaching people who aren’t => selling things to people who don’t want to be sold. Keeping sold is a diff matter.
That’s what makes this big data so discouraging, if I look at a beer, it is more likely marketing teams will try to reach me on lateral data topics (would you like a gym membership?) that have nothing to do with beer vs “hey here’s a coupon for 5% off”.