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this post was submitted on 17 Sep 2023
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Sunk cost. The price for these "premium" cars is sillyz and the features don't work. But people wouldn't pay such a price for unfinished crap, right? Right?! So they justify it to themselves and get defensive.
Also a lot of people will treat any shitty-shit consumer piece of crap as being part of their "personal identity" (an effect very purposefully created and used in the marketing strategy of lots of brands) and that is much more so for something which is way more expensive than pretty much all consumer gadgets out there and which people most definitelly are seen with (in some ways its almost a cross between a 2nd skin and a home away from home).
As soon as people treat something as part of their identity, any criticism of it is felt as a criticism of they themselves, which depending on the social environment and maturity of the individual, can be taken as an attack.
Rise? Lifestyle brand marketing has been a part of basically every culture since the dawn of civilization.
We are trained to this. For decades we both consume ‘brands’ and are ourselves ‘branded’.