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Hackers demand $4.5 million and API price reversal from Reddit | Engadget
(www.engadget.com)
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/u/spez isn't trying to win a popularity contest, he is trying to maximize his $$$ from the upcoming IPO. Even if it succeeded in smearing protestors, a self-hack isn't going to help him there at all. In fact quite the opposite, since it saddles Reddit investors with more potential liabilities.
I don't necessarily disagree with your logic, but if I was a CEO trying to take a company public I wouldn't loudly and publicly talk about how unprofitable the company was either (on the AMA).
Every day is a surprise.