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Reddit Activity Plummeted After The Protests
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Well, they did say that about only the 10% of users were the ones who make comments and engage with the communities, and guess what, that 10% did use more likely than not, the third party apps. I've been a redditor for more than 16 years with a lot of karma, I deleted all my accounts but one, the oldest I had. I've been back for a couple of niche communities but I haven't commented nor upvoted anything.
Another factor that they probably didn't consider is that those 10% were, on average, more informed about what was happening and what happened in the past (see spoiler for examples). So for a lot of those people in the 10%, even if they didn't use the 3PAs (I predict that a lot of them were desktop users), it was the straw breaking the camel's back - I bet that some people felt outright disgusted for contributing with the profits of a disgusting company like Reddit Inc.
List of examples:
I haven't used app and accessed via browser. Reason why i left was arrogance of the management and it help me realize that reddit became time-waster for me. Quality of discussion was often poor, softly said.
I kept my ancient account as well, but I did remove all my posts and comments.
Lurking is fine. It just uses their server resources and doesn't give them much value
They live of ads so they benefit from lurking as well.