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this post was submitted on 13 Sep 2023
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Anyone noticed recent Linus O'Tech Tips thumbnails have him giving the same rictus-like grin of the Abomination (Mr Beast)?
As Linus (and other YouTubers for that matter) have said, awful thumbnails and clickbaity titles work.
And when YouTube is a side gig you can refuse to do it on principle, but when you need to pay 100 folks (in case of LMG) - I don't think it's much of a choice.
Pretty sure he mentioned on WAN show a while back that those thumbs do much better for them when they trialled it initially.
A bunch of channels are doing the same now lol
"The cold hard truth is that if everyone is doing this, there's probably a reason: It works." --Linus Sebastian
Doesn't surprise me, Mr Beast recently posted that A/B testing showed that the classic open-mouth YouTuber Face thumbnails don't perform as well as the creepy dead smile does. Linus thinks Mr Beast is a YouTube Algorithm God (and should be president of the US!), so I'm sure he jumped on that.
Listen, I know he does good things and helps people out but his face is just so goddamn punchable
Lol he talked about how he was gonna do that
Yes, because they change it after a few weeks when the videos have done their job