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Reddit and the End of Online ‘Community’
(nymag.com)
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I think there's a little more to it. If they're trying to go the Meta way where dwell times and other such evil metrics are used, they need to have their own app for that level of info. It might be a requirement for their IPO or requested by their advertisers.
Seems like those kinds of metrics could be collected by the 3rd party devs if Reddit requires them to include a bit of code in their 3rd party apps as a condition for API access.