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this post was submitted on 11 Sep 2023
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Absolutely, I always thought Google ads categories were a little creepy... until I saw the Facebook categories, they're a lot more invasive and detailed.!
Yeah for Python devs it'll be targeting keywords, with bonus points for certain demographics. I don't think we get categories that detailed. I'll have a look when I'm in the office tomorrow ๐
It's very rare that I would target anything other than keywords, as it's pointless being so broad that you show to someone who's uninterested, it wastes everyone's time and money.
For me, the categories are just there to A) watch, and see if there are any interesting correlations (weirdly the people who most click the autumnal home decor are also into extreme sports?!) And to B) say you'll pay a percentage extra for people with relevant interests ( like, apparently extreme sports)