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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
(www.thedrive.com)
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this post was submitted on 07 Sep 2023
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Why disable at all?
You've determined that it's cheaper to include it in every car Vs provide an option, so include the feature in every car. Why not make your customers happy Vs pissing them off?
"Yes, I buy BMW because you get all the creature comforts like heated seats as standard." Premium brands don't nickel and dime their customers.
Premium brands invented this, centuries ago.