This is the best summary I could come up with:

X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform.

In its post, X touted that more than eight in ten active X customers were small to medium-sized businesses (SMBs) — the segment of the market where X is directing its new promotion.

In a related FAQ, X says the ad credits will expire on Dec. 31 of the year they were issued and may be subject to a minimum spend.

The announcement follows an interview that X CEO Linda Yaccarino recently did with CNBC where she broadly discussed X’s future plans.

Surprisingly, Yaccarino claimed only a month later that X was “pretty close to breaking even,” crediting X’s API, data licensing and subscription businesses as aiding with that, alongside advertising as helping reach that goal.

While ad credits are a common business practice, it’s clear that in X’s case, it’s more in need of a promotion to give brands a little push.

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