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Pornhub’s parent company is changing its name to total nonsense
(www.theverge.com)
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this post was submitted on 20 Aug 2023
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These kind of rebranding moves serve a specific purpose. They announced to the marketing universe a change of name and in turn the marketing universe adopts this new name thus pushing out the old name from relevance in search results or news articles.
This serves the goals of the marketing universe by being fresh and marketable, and serves the needs of the business by allowing them to shed their reputation like a cast-off skin.
The general public loses out because information is now fractured and the continuity is broken.