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Reddit fades from ChatGPT citations
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this post was submitted on 23 Aug 2026
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GEO gurus spent months telling brands to get on Reddit because ChatGPT loves it. Now citations drop 86% and suddenly the strategy is diversify. Amazing how quickly a growth hack becomes timeless marketing wisdom once the algorithm stops cooperating. Maybe building useful, credible information was the strategy all along. 🤷
also googles gemini, and other AI is finding reddit less useful as the site is taken over by AI themselves/and botters, also because they ban people who would contribute with multiple accounts.
Ultimately, though, Google is all about something else: Google is currently promoting YouTube in its AI Overviews and on Gemini in general. So, for a change, it’s promoting its own service rather than, say, Reddit.
Advertising on reddit was always a dumb move from the get go. They had to disable comments on ads because they didn't want people actually discussing products openly and freely. It was such a farce.