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Overall, Coke is most affordable compared with minimum wage in England, especially when Coke Zero is on offer, then Helsinki; in the US it takes the most minimum-wage work to buy a litre, and because regular and sugar-free cost exactly the same, there’s no price incentive at all to choose the sugar-free one.

In England for a 24 pack (330ml?), sugar is £15 (€17.5, $20 USD), sugar free is £12 with a deal for £8.50 (€10, $11.5 USD), no deals for the sugar one! £12.71 is minimum wage here (€14.86, $17.21 USD). In US Walmart I see 24 pack of sugar and non sugar for $15.37 USD (12 OZx24) and US minimum wage is $7.25 USD (£5.40, €6.30).

Location and drink EUR per litre GBP per litre USD per litre
Helsinki — regular Coke €2.46 £2.10 $2.85
Helsinki — Coke Zero €1.96 £1.67 $2.26
England — regular Coke €2.22 £1.89 $2.56
England — Coke Zero, normal price €1.77 £1.52 $2.05
England — Coke Zero, offer price €1.26 £1.07 $1.45
US Walmart — regular Coke €1.56 £1.33 $1.80
US Walmart — Coke Zero €1.56 £1.33 $1.80
Location and wage benchmark EUR/hour GBP/hour USD/hour Work for 1 litre of regular Coke Work for 1 litre of Coke Zero
Helsinki — first-year supermarket minimum €11.61 £9.92 $13.43 12.7 minutes 10.1 minutes
UK — adult minimum wage €14.87 £12.71 $17.20 8.9 minutes 7.2 minutes normally; 5.1 on offer
US — federal minimum wage €6.27 £5.36 $7.25 14.9 minutes 14.9 minutes
this post was submitted on 16 Aug 2026
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