Not much, it's a fad scam hyped up by most of the concentrated capital power in the world, and the 99.9whatever% people without the tech background in this see the bullshitting as "convincingly human". They're primed to take most or all criticism as you being a Luddite, which means they don't have to listen to you - hallucination, bias, titanic wastes of water/power/hardware are all excellent points among many, just... not ones that anybody's ever gonna listen to. Every hype cycle you get this to one degree or another.

About the only thing you can do is presumably what you're already doing: avoid it as best you can personally. Try to keep a lease on the ol' sanity, it does seem like part of the worst hype might be calming down a bit.